The title of our seminar, The Martial Art of Medicine,
isnít just a catch phrase. It refers very specifically
to the ability to harness forces coming against you to
your advantage. At the McKenna Project, thatís what
weíre helping doctors do.
Medicine is undergoing an astonishing sea change.
Doctors are still motivated by concern for their
patients and an unrelenting spirit of curiosity, but
they spend less time actually caring for people and
solving health problems than plotting courses through
the narrow dictates of insurance regulators.
It doesnít have to be this way.
The McKenna Project is about
helping doctors do what they do best Ö practice
medicine. Our seminars, coaching, assessment and
recruiting services all have a single goal: enabling
doctors to take back their practices, improve levels of
care, and even generate new profits as patients
increasingly come to see themselves as healthcare
Iíve worked side-by-side with physicians for 35 years
and am reminded daily of the incredible intelligence,
courage, stamina and humanity required in the practice
of medicine. In fact, itís my admiration for physicians
that led me to found The McKenna Project.
The McKenna Project offers a new organizational model
for the medical practice, whatever its size or
specializa- tion. Even small offices can radically
improve revenue, staff morale and patient satisfaction
using McKenna Project strategies, because we show you
how to restructure your practice for better business and
human results. Itís about making your practice more
profitable, but also deploying your staff resources more
productively and offering your patients an unparalleled
level of care.
Medicine is changing, and at McKenna Project we believe
you can embrace change to your advantage. Let us help
you navigate the way.